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Riverweb Farm

THE CHALLENGE

Riverweb Farm was founded with the determination to exceed the commitment of just growing food, by focusing on organic and sustainable farming and land management. With newly acquired land and in-depth plans for execution of its use, Riverweb came to Pistil for help in developing a diverse and poignant brand identity that would communicate their values so they could confidently do business in Maine.

THE STRATEGY

After many in-depth discovery sessions with founder of Riverweb Farm, Jos, Pistil discovered that his ideologies were larger than life. It was up to Pistil to distill his key messages into a compelling brand, which we did through the development of key brand asset development, including compelling mission and vision statements, powerful website content, voice identity development, and tagline development. We followed up with a strategic marketing plan and the creation of impactful visual brand assets and collateral, including a logo wordmark with a seasonal color palette, a comprehensive digital brand guide, business cards, package design, a custom WordPress website and much more.

THE RESULTS

The results are best described by the founder, as he discusses the impact of Riverweb Farm’s brand identity: “I wish I could videotape the interactions I have with my customers when I give them my business card. The integrity, professionalism and wow factor is palpable and we are instantly set apart from our competitors.” -Jos Thalheimer, Founder & Farmer.

SOLUTIONS PROVIDED

• Name Development
• Brand Identity Design
• Collateral Design
• Signage Design
• Packaging Design
• Templates, Styles & Standards
• Illustration
• Website Design & Development
• Direct Marketing & Advertising
• Social Media

VISUAL IDENTITY DEVELOPMENT

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CUSTOM WORDPRESS WEBSITE
DIGITAL BRAND GUIDE
MARKETING COLLATERAL

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