+1-207-619-1733 talktous@pistilbrands.com

Portland Trust Company

THE CHALLENGE

Portland Trust Company came to Pistil with the desire and determination to build and grow a brand that would be different from any other private bank or trust company in the New England market. With the strength to serve their clients with the highest level of customer service and integrity, Portland Trust Company needed a brand that communicated their values, so they could attract customers who shared the same. Though their enthusiasm and excitement were palpabe, they needed help getting their message out.

THE STRATEGY

Through a careful analysis of their true purpose, combined with strategic market research, Pistil helped Portland Trust Company clearly define the key aspects of their brand identity. We began by helping them to define thoughtful mission and vision statements, and helping to identify their voice identity to use throughout all messaging. We also developed and designed their visual identity, created a comprehensive brand guide, designed brand collateral (business cards, stationery) suite, etc.), and developed additional brand identity assets for use in both traditional and digital marketing campaigns. We continue to work with Portland Trust Company as their trusted branding partner and look forward to helping them meet their business  goals as they grow.

THE RESULTS

As for the results, Portland Trust Company says it best:

“Since working with Pistil, we’ve gained 100 new accounts and increased our holdings from 115 million to over 155 million and hired four new employees.”

AMELIA KURTZ, CEO

SOLUTIONS PROVIDED

• Consulting
• Name Development
• Brand Identity Design
• Collateral Design
• Signage Design
• Catalog Design
• Packaging Design
• Templates, Styles & Standards
• Website Design & Development
• Digital Marketing & Advertising
• Direct Marketing & Advertising
• Social Media
• Photography

VISUAL IDENTITY
CUSTOM WORDPRESS WEBSITE
MISCELLANEOUS MARKETING COLLATERAL
BRAND GUIDE EXCERPTS

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