A family-run commercial construction company, Ouellet Construction approached Pistil to help elevate their brand awareness in the community. After a careful analysis of their existing brand, we determined that the foundation of their brand (their company name) lacked clarity, and therefore needed to change. Although their previous name – Ouellet Associates – was well known in their market, it didn’t tell prospects what services they provided, which created a big problem.
After much brainstorming internally at Ouellet, with Pistil guiding the discussion, they decided to change their name back to its original form: Ouellet Construction. From there, we continued with a complete rebrand and redesign of their brand identity. We began by developing a memorable logo and tagline, followed by creating a comprehensive brand guide, designing and developing a custom WordPress website, designing branded collateral such as business cards and a full stationery suite, and much more. We continue to work with Ouellet as their full-service, trusted marketing partner and look forward to helping them meet their business goals as they grow.
After leading the Ouellet team through our brand discovery process and establishing a framework for their new voice and visual identity, they are now well-positioned in their industry and market as a family-run, trusted provider of commercial construction services.
• Name Development
• Brand Identity Design
• Collateral Design
• Signage Design
• Catalog Design
• Packaging Design
• Templates, Styles & Standards
• Website Design & Development
• Digital Marketing & Advertising
• Direct Marketing & Advertising
• Social Media
CUSTOM WORDPRESS WEBSITE
MISCELLANEOUS MARKETING COLLATERAL
Ouellet Today newsletter template – digital
Branded note and graph paper pads
Ouellet Today Newsletter design – print
6-page custom job proposal template
Print & digital letterhead/span>
Envelope/mailer design with label
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