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Portland Trust Company

NAME DEVELOPMENT  |   BRAND IDENTITY  |  PHOTOGRAPHY  |  COPYWRITING  |  WEBSITE CONTENT, DESIGN & DEVELOPMENT  |  PRINT COLLATERAL SUITE



Private banking that starts with YOU.


 

Challenge


Portland Trust Company came to Pistil with the desire and determination to build and grow a brand that would be different from any other private bank or trust company in the New England market. With the strength to serve their clients with the highest level of customer service and integrity, Portland Trust Company needed a brand that communicated their values, so they could attract customers who shared the same. Though their enthusiasm and excitement were palpable, they needed help getting their message out.

Strategy


Through a careful analysis of their true purpose, combined with strategic market research, Pistil helped Portland Trust Company clearly define the key aspects of their brand identity. We began by helping them define thoughtful mission and vision statements while helping to identify their voice identity to use throughout all messaging avenues. We developed and designed their visual identity, created a comprehensive brand guide, designed brand collateral (business cards, stationery suite, etc.), and developed additional brand identity assets for use in both traditional and digital marketing campaigns. We continue to work with Portland Trust Company as their trusted branding partner and look forward to helping them meet their business goals as they continue to grow.

Results


As for the results, Portland Trust Company says it best:

“Since working with Pistil, we’ve gained 100 new accounts and increased our holdings from 115 million to over 155 million and hired four new employees.”
—AMELIA KURTZ, CEO


The work.

Brand Identity Development

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Custom website copywriting, design & development


 
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Portrait Photography







Various Marketing Collateral


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Investment Management Brochure


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Broad Spectrum B2B Branding & Marketing Solutions

Guidance to Build & Market Your Brand, Services & Products.

START A PROJECT >

Broad Spectrum B2B Branding & Marketing Solutions

Guidance to Build & Market Your Brand, Services & Products

START A PROJECT >

41 York St.
Portland, ME

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(207) 619-1733   Contact Us
41 York St., Portland, ME

© 2019 Pistil Brands. All Rights Reserved. Website Privacy Policy. Website Terms & Conditions.