Through a careful analysis of their true purpose, combined with strategic market research, Pistil helped Portland Trust Company clearly define the key aspects of their brand identity. We began by helping them define thoughtful mission and vision statements while helping to identify their voice identity to use throughout all messaging avenues. We developed and designed their visual identity, created a comprehensive brand guide, designed brand collateral (business cards, stationery suite, etc.), and developed additional brand identity assets for use in both traditional and digital marketing campaigns. We continue to work with Portland Trust Company as their trusted branding partner and look forward to helping them meet their business goals as they continue to grow.