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Ouellet Construction

<Consulting  |   Name Development  |  Brand Identity Design  |  Collateral Design  |  Website Design & Development  |  PRINT COLLATERAL SUITE  |  Social Media  |  Photography


 

Building value from vision, one generation at a time.


 

Challenge


A family-run commercial construction company, Ouellet Construction approached Pistil to help elevate their brand awareness in the community. After a careful analysis of their existing brand, we determined that the foundation of their brand (their company name) lacked clarity, and therefore needed to change. Although their previous name – Ouellet Associates – was well known in their market, it didn’t tell prospects what services they provided, which created a big problem.

Strategy


After much brainstorming internally at Ouellet, with Pistil guiding the discussion, they decided to change their name back to its original form: Ouellet Construction. From there, we continued with a complete rebrand and redesign of their brand identity. We began by developing a memorable logo and tagline, followed by creating a comprehensive brand guide, designing and developing a custom WordPress website, designing branded collateral such as business cards and a full stationery suite, and much more. We continue to work with Ouellet as their full-service, trusted marketing partner and look forward to helping them meet their business goals as they grow.

Results


After leading the Ouellet team through our brand discovery process and establishing a framework for their new voice and visual identity, they are now well-positioned in their industry and market as a family-run, trusted provider of commercial construction services.


The work.

Brand Identity Development

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Brand Style Guide

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Custom website copywriting, design & development



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Portrait Photography







Various Marketing Collateral


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Broad Spectrum B2B Branding & Marketing Solutions

Guidance to Build & Market Your Brand, Services & Products.

START A PROJECT >

Broad Spectrum B2B Branding & Marketing Solutions

Guidance to Build & Market Your Brand, Services & Products

START A PROJECT >

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(207) 619-1733   Contact Us
41 York St., Portland, ME

© 2019 Pistil Brands. All Rights Reserved. Website Privacy Policy. Website Terms & Conditions.