Why Your Social Media Strategy Should Be Data-Driven
Do you rely on your intuition when creating posts for your target audience?
Does your social media strategy consist of posting content that you think your followers will like?
Do you post daily on as many platforms as possible, and just for the sake of posting?
If so, you are likely not optimizing your content strategy.
More Isn’t Always Better
It’s more important to strategically post on your social media channels a few times a week, than un-strategically on a daily basis.
It’s more important to post relevant content, at the appropriate time, as often as you can consistently post.
It’s also important to understand that each social platform is unique with regards to what works and what doesn’t. For example, while you may get away with multiple posts per day on Twitter, engagement may drop due to over posting on other social sites.
Let’s talk about Facebook for a minute.
Studies suggest posting twice per day – but only if you have a Facebook following of at least 10,000.
However, a Hubspot.com study indicates that those with fewer than 10,000 followers who post twice daily will have a 50% lower engagement rate, vs. 1-5 times per month. Posting 1-5 times per month could increase engagement rates by almost twice as much.
Your Intuition Isn’t Objective
Your intuition may often be right when it comes to personal matters in your life. However, when trying to predict the preferences and behaviors of your customers or clients, your intuition can only get you so far. Plus, it’s not very scientific, and it certainly isn’t objective.
Your personal preferences and behaviors are going to influence your perspective, whether you realize it or not.
While you may think you can do a pretty good job of putting yourself in your customer’s shoes, at the end of the day, you are not your customer.
The only way to efficiently predict the interests and actions of your audience is to analyze your data.
Developing a Data-Driven Social Strategy
While creating an effective social media strategy may sound slightly overwhelming, it doesn’t have to be.
At Pistil, we understand the importance of developing a data-driven social media strategy. Plus, we have the skills and resources to create one that meets your specific business goals. We have proven strategies in place to get you the results you want, based on our experience and competitive research in your industry.
No matter what type of marketing or advertising service we are delivering, at Pistil, our #1 goal is always to generate quality leads for our customers. If your business isn’t growing, we’re not doing our job.
Without giving away all the juicy details – here’s how we do it:
1) Goal Definition
To create an effective social strategy for our customers, we begin by defining clear goals and recognizing challenges.
- What does the customer want to accomplish, and in what timeframe?
- What challenges might they encounter, and how can we eliminate them?
We also identify audience personas and determine which social media channels it makes sense to utilize. Once we’ve answered these questions thoroughly, we strategize and come up with customized social campaigns to achieve the desired outcomes.
2) Identify KPIs
Next, we identify key performance indicators (KPI), based on the customer’s specific goals, and the campaigns we’ve developed.
- Where do we want potential customers to land?
- What important actions do customers take (form submissions, eBook downloads, etc.)?
How these actions (which result in lead generation) are measured, are KPIs. For example, if a customer arrives on a landing page (either through a social advertisement or organic search), and submits a contact form, they will typically be brought to a Thank You page. In this case, the Thank You page would be the KPI, as it indicates the visitor is interested in hearing more about the company’s products or services.
3) Identify Areas for Improvement
Once we’ve identified the KPIs, our team uses a variety of tools to track, measure, and analyze the data over a specific period.
We discuss our findings with our customers, and together, we come up with strategies to get closer to the desired goals.
By continuing to track, measure and analyze data from your target audience, we can continue to identify additional areas for improvement. We encourage our customers to identify new goals, and we work with them to continually grow their business based on data-driven social media marketing and advertising.
4) Work with a Professional
At Pistil Brands, we’re here to help you bring your brand to life.
Our pricing is transparent, so there is always flexibility in the advertising budget, allowing us to put more budget into what’s working, and less of what’s not.
Plus, you can cancel your services at any time. We’re not interested in locking organization’s down and handcuffing them to a plan. We do, however, recommend sticking with us for at least 3-6 months to see a difference.
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