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The Pistil Blog

We believe in arming our customers with the latest and best practices for achieving success.

Our content is designed to inspire, educate, and guide you towards reaching your greatest potential.

Portland Trust Company’s Impact Investment Philosophy

Portland Trust Company's Impact Investment Philosophy We recently had the opportunity to work with our client, Portland Trust Company, on their Investment Management Solutions brochure. Our team worked to create a clear message for Portland Trust Company's diverse...

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What Does The Word “Brand’ Really Mean?

What Does The Word "Brand' Really Mean? You choose Nike over Adidas, Neutrogena over Oil of Olay and prefer Subaru to Hyundai, but do you know why?  Whatever your brand preferences are, you have a reason for your choices. You’ve developed a sense of trust in these...

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WordPress Vs. Squarespace

WordPress Vs. Squarespace   With so many platforms to choose from, researching the pros and cons of website content management systems may seem like a daunting task. Many organizations underestimate the importance of selecting not only the best platform for their...

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Is Your Brand Telling The Right Story?

  Is Your Brand Telling The Right Story?   It takes a lot of hard work to build brand equity. Do you feel as though you've been working on brand development, but sense that something isn't quite right – You can’t quite put your finger on it, but you know that your...

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Do You Trust Your Own Brand?

Do You Trust Your Brand?  Do you trust your own brand? Here are 4 signs to help you confirm or deny if you trust your own brand: 1) When people ask you what your differentiators are, you're unsure how to answer, and perhaps feel a bit embarrassed.  We’ve all been...

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